Idea and narrative construction

 Idea & Narrative Construction  I concluded the idea that we should try on advertising our collage's cafeteria items, which would be a perfect way to check if our strategy is good enough to catch the audience with one thing that each and everyone acquires.

Afterwards when we started preparing for the rest of the video, The bell rang and it was break time, we were not able to catch onto much items and it was impossible to shoot some shots of the cafeteria with all the crowd around.

We move forward with ideas likewise my friend suggested that as winter is coming and there are many students who wear random jackets and jumpers to school which is a big reason for the outbreak of dress code, why don't we advertise our college's winter uniform? As we move ahead with the idea, we picked the new hoodie for winter which our school launched.

Moving ahead, we were allowed to shoot videos on collage grounds so we picked the location to the entrance gate of our collage.

The advertisement shoot will proceed with a boy who comes to collage in casual uniform before winter and gets noticed about the winter dress code as the climate was about to change, the next day when he comes to collage wearing a random jacket, he doesn't get allowed to get in.instead he gets sent home, on his way back he meets someone who also doesn't get in, suggests him about the new winter hoodie and nicely explains him about the importance of dress code, so when the day comes he arrives with his new hoodie at the gates, he gets praised.